How much money can I raise with a cookbook fundraiser?
At CookbookFundraiser.com, one of the questions we get asked a lot is about the amount of money you can raise with a cookbook fundraiser depends on your group.
The number of participants in your group has the greatest impact on your profit potential. If you only have 10 to 15 members in your book club, a more modest goal. The church with 750 families will have many more participants, and therefore the potential for raising large amount of funds.
A rule of thumb is to expect 80% of your membership to participate while only 20% will exceed their target goal. Setting a $200-$250 goal should be reasonable for every participant.
Share some suggestions of how to maximize the profitability for your cookbook fundraiser:
Set a goal: people see how much you’re looking to raise, they’ll be more likely to participate.
Show progress: if people see other members participating, they are more likely to participate as well.
Product selection: by offering a selection of related products, you’ll be more likely to meet your supporters needs for quality product that they’re willing to purchase to support your group
Online donations: allowing supporters to make a donation without having to buy products, is a win-win for the group fundraiser.
Participant upload: do you have two options for adding your route members to our system. The best way to ensure the most participation is to upload a list that includes name, phone number, and email address of all group of members.
Drip campaign: a constant stream of communications from the group regarding the cookbook fundraiser to both participants and supporters will keep your cookbook fundraiser, top of mind and increase the chances of participation.
CookbookFundraiser.com offers an interactive fundraising goal tool on our website to help you through the process. Check it out at cookbookfundraiser.com/pricing_on_fundraising_cookbooks.asp
Bill Rice is the Co-Publisher of Family Cookbook Project and CookbookFundraiser.com which helps individuals, churches, schools, teams and other fundraising groups create cherished personalized cookbooks using peer-to-peer tools and the power of the Internet to meet group funding needs. Follow us on Facebook, Twitter, Instagram and Pinterest!
